Our audience was engaged in the subject matter but had little understanding of the real-world experiences and sacrifices of veterans. Popular war simulation games like Call of Duty shape perception of conflict among youth today much more than activity on actual front lines. We identified that many young Canadians’ primary exposure to war comes through entertainment, often through online gaming. Our challenge: find a new way for HomeEquity Bank to help the Legion engage a younger audience, raise funds for veterans and help stop the lessons of war from fading into history.
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